The Anti-Ageing Power of Protinol: How Anew is Revolutionising Skincare
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The Anti-Ageing Power of Protinol: How Anew is Revolutionising Skincare

When it comes to innovative skincare, Avon’s Anew line has been at the forefront of anti-ageing technology for years. Known for its scientifically advanced formulations and effective results, Anew has introduced a game-changing ingredient that’s setting a new standard in skincare: Protinol. This breakthrough component is the key to Anew's powerful anti-ageing products, offering visible improvements in skin elasticity, firmness, and overall youthful appearance. In this blog, we’ll explore the science behind Protinol, how it works, and highlight some of the must-have Anew products featuring this potent ingredient.

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What is Protinol and How Does It Work?

Protinol is Avon’s proprietary ingredient that has been clinically proven to restore both types of collagen—collagen I and collagen III—found naturally in the skin. Collagen is a protein that provides structural support to the skin, keeping it firm and elastic. As we age, collagen production slows down, leading to wrinkles, sagging, and loss of skin elasticity.

While most anti-ageing products focus on boosting collagen I, Protinol’s dual-action formula uniquely targets both collagen I and III. This not only helps to smooth out fine lines and wrinkles but also enhances the skin’s overall structure, giving it a firmer and more youthful appearance. This dual approach is what sets Protinol apart from other anti-ageing ingredients on the market, offering visible results in as little as seven days.

Must-Have Anew Products Featuring Protinol

Anew Skin Renewal Power Serum

One of the standout products in the Anew line, the Anew Skin Renewal Power Serum, is a powerhouse of anti-ageing benefits. Infused with Protinol, this serum works to double your skin’s collagen levels, helping to firm and lift the skin over time. The lightweight formula absorbs quickly, making it an ideal addition to your daily skincare routine.

Clinical studies have shown that users experienced visibly plumper and firmer skin after just one week of use. For best results, apply the serum twice daily—morning and night—before your moisturiser. The serum’s potent formulation makes it particularly effective for those looking to target deep wrinkles and sagging skin.

Anew Protinol Power Trio

For those looking to maximise their anti-ageing routine, the Anew Protinol Power Trio offers a comprehensive approach. This set includes the Skin Renewal Power Serum, the Skin Renewal Power Cream, and the Skin Renewal Power Plumping Shots. Together, these products work synergistically to deliver an intense collagen boost, addressing all aspects of ageing skin.

The Power Cream provides deep hydration while reinforcing the skin’s natural barrier, and the Plumping Shots offer an immediate lifting effect, making them perfect for special occasions or when your skin needs an extra boost. This trio is a must-have for anyone serious about combatting the signs of ageing.

Anew Platinum Day & Night Cream Duo

For a targeted approach to firming and lifting, the Anew Platinum Day & Night Cream Duo is an excellent choice. Formulated specifically for mature skin, these creams are infused with Protinol to help redefine facial contours and improve skin texture.

The day cream contains SPF 20, protecting your skin from harmful UV rays while also delivering anti-ageing benefits. The night cream, on the other hand, works to repair and regenerate the skin while you sleep, ensuring you wake up with a smoother, more lifted complexion. Used together, these creams provide round-the-clock care for your skin, making them a staple in any anti-ageing routine.

Enhancing Your Skincare Routine with Anew

To get the most out of your Anew Protinol-infused products, it’s essential to follow a consistent skincare routine. Start by cleansing your skin with the Anew Revitalising Micellar Water with Hyaluronic Acid, which gently removes impurities while hydrating the skin. This prepares your skin to fully absorb the active ingredients in your serums and creams.

Next, apply the Anew Skin Renewal Power Serum to deliver a potent dose of Protinol to your skin. Follow this with your choice of moisturiser, such as the Skin Renewal Power Cream or the Platinum Day & Night Cream Duo, depending on your specific skin needs.

For an added boost, incorporate the Anew Skin Renewal Power Plumping Shots into your routine. These shots are designed to be used once a week or whenever your skin needs an extra lift. Simply apply them after your serum and before your moisturiser for an instant plumping effect.

Finally, don’t forget to include targeted treatments such as the Anew Sensitive+ Dual Collagen Eye Cream to address specific concerns like dark circles, puffiness, and fine lines around the eyes.

Conclusion: Why Protinol is a Game-Changer in Anti-Ageing Skincare

Anew’s Protinol-infused products offer a revolutionary approach to anti-ageing skincare by addressing both collagen I and III levels in the skin. This dual-action formula provides visible results quickly, making it a must-have for anyone looking to achieve firmer, more youthful skin.

Whether you’re just beginning to notice the first signs of ageing or you’re looking to target more advanced concerns, Anew’s Protinol products provide effective solutions that fit seamlessly into your daily routine. By incorporating these products into your skincare regimen, you can enjoy smoother, firmer, and more radiant skin at any age.

For more information and to explore the full range of Anew products, visit:

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