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Discover our curated collections
Creams
Nourishing skincare essentials
Anew Platinum Day & Night C...
£18.67
Anew Ultimate Day & Night C...
£21.27
Serums
Targeted treatment solutions
Anew Radiance Maximising Se...
£14.00
Anew Skin Renewal Power Ser...
£27.00
Eye Care
Delicate eye area treatments
Anew Instant Eye Smoother -...
£14.00
Anew Skin Renewal Power Eye...
£17.00
Makeup
Beauty enhancing cosmetics
Anew Age-Transforming Conce...
£6.50
Avon Anew Transforming Brow...
£7.00
Protinol
The Best Anew Protinol Products
Anew Protinol Power Pair
£25.99
Anew Protinol Power Trio
£44.42
Why Protinol™?
Advanced collagen technology for visible firmness
Targets both Collagen I & III for comprehensive skin support
Clinically proven to improve skin firmness and elasticity
Patented peptide technology for enhanced absorption
Protinol™
Optimal Balance
Visibly firmer skin in 4 weeks
Improved skin texture and smoothness
Reduced appearance of fine lines
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Shop AnewAvon Anew Platinum Lift & Tighten Night Cream 50ml Wake up to firmer, smoother, and...Shop AnewAvon Anew Platinum Lift & Tighten Lifting Serum - 50 ml Rediscover firmer, lifted, and...
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Shop AnewAvon Anew Renewal Power Multi-Protection Shield Cream SPF15 Defend and hydrate your skin every day...Shop AnewDescription Discover the revitalising power of Anew Reviving Tonic - 200ml, a multi-tasking skincare essential...
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Shop AnewDescription Introducing the Anew Dual Defence Clarifying Treatment Lotion - 30ml, a powerful skincare solution...Shop AnewDescription Elevate your skincare routine with the Anew Vitamin C Warming Peel - 75ml, a...
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Shop AnewAvon Anew Hydrating Overnight Mask Discover the ultimate hydration treatment with the Avon Anew Hydrating...Shop AnewAvon Anew Reversalist Firm and Smooth Copper Mask - 75ml Introducing the Anew Reversalist Firm...
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Shop AnewIntroducing the Anew Instant Eye Smoother - 15ml, a revolutionary under-eye cream designed to transform...Shop AnewDescription Transform your skincare routine with the Anew Vitamin C Radiance Tonic - 200ml....
Build your Avon Anew routine in 30 seconds
Follow our 3-step guide to create your perfect skincare routine
Cleanse
Start with a gentle cleanser to remove impurities
Treat
Apply targeted treatments for your skin concerns
Moisturise/SPF
Finish with moisturiser and sun protection
Avon Anew Sensitive+ Cream Cleanser
£7.00
Avon Anew Purifying Cleansing Jelly
£7.00
Avon Anew Hydrating Micellar Water
£7.00
Avon Anew Sensitive+ Cream Cleanser
£7.00
Anew Platinum Lift & Tighten Day Cream SPF20 Trial Size
£10.00
Anew Platinum Lift & Tighten Dual Eye System
£9.50
Anew Platinum Lift & Tighten Night Cream Trial Size
£10.00
Anew Platinum Day & Night Cream Duo
£18.67
Anew Protinol Power Pair
£25.99
Anew Instant Smoothing Oil-In-Gel
£16.00
Anew Radiance Maximising Microdermabrasion Face Polish
£10.95
Anew Vitamin C Warming Peel - 75ml
£16.99
Featured Anew Products
Anew Protinol
Frequently Asked Questions
Protinol™ is Avon’s proprietary ingredient designed to help restore a healthy balance of collagen types I & III — the scaffolding that keeps skin feeling firm and looking smooth. You’ll find it across hero items like Renewal Power Serum, Power Cream and the Protinol™ Power collections.
Start with Anew Skin Renewal Power Serum to boost visible firmness and radiance, and pair it with Anew Skin Renewal Power Cream for hydration and smoothing. Add Anew Radiance Maximising Serum (Vitamin C) when brightness is your priority.
Power Duo: Renewal Power Serum + Renewal Power Cream — your daily collagen-boosting core.
Power Trio: Eye Cream + Renewal Power Serum + Renewal Power Cream — same benefits, plus targeted eye care and the highest Protinol™ concentration across the set.
Yes — Anew Daily Defence Vitamin C SPF50 Moisturiser gives broad-spectrum daily protection, and selected day creams/foundation include SPF levels noted on their product pages.
Yes — Anew Anti-Wrinkle Smoothing Serum with 0.1% pure retinol helps reduce the look of lines and improve texture. If you’re new to retinol, introduce slowly and use SPF in the daytime. Avoid using at the same time as other strong actives if your skin is sensitive.